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How to have a glimpse from Human Mind Complexity?

A Deep Dive into "Metaphors We Live By," Psycholinguistics, and NLU in HR Practices


In the intricate dance of human interaction, the subtleties of communication often dictate the choreography. The intricate strings of words we weave, the phrases we choose, and the metaphors that find their way into our everyday conversations are revealing. They are like windows, offering glimpses into the complex machinery of human cognition and emotion. One such illuminating piece of literature is the insightful book "Metaphors We Live By" by George Lakoff and Mark Johnson. They unfurl the seamless integration of metaphors in our cognitive architecture, nudging us to peer deeper into the impact of this on business communication, especially within the realm of Human Resources (HR).


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AI-generated image created with MidJourney | Owned by The AI Academy as per MidJourney ToS


A Beacon in Psycholinguistics


"Metaphors We Live By" is not just a book; it’s a revelation. It lends psycholinguistics the language to articulate the nuanced roles metaphors play in shaping human cognition. Lakoff and Johnson usher us into a world where metaphors are not ornamental but foundational, serving as the underpinning of our thoughts, expressions, and by extension, our actions.



Imagine a manager penning down feedback for a team member and writing, “Your contribution to the project was a breath of fresh air.” This metaphor, almost unwittingly used, is laced with nuances, painting the employee’s contribution as not just valuable but revitalizing.


The Symphony of Natural Language Understanding (NLU)


Fast forward to the realm of technological advancements where Natural Language Understanding (NLU) stands tall. NLU seeks to bridge the chasm between human communication and machine understanding. It is the subtle art and complex science of enabling machines to comprehend, interpret, and generate human language. In the world of HR, it transforms abstract, complex human language into tangible data, ripe for analysis and insights.


To read further about NLU, check our post dedicated to the theme:


The Intersection


Now, let’s get into the pragmatic intersections of Lakoff and Johnson’s insights, NLU, and HR. Consider the intricate web of communications in HR – emails, chats, memos, and feedbacks – each a treasure trove of insights, if only we learn to decode them.


Imagine an employee sending an email expressing disappointment and frustration about a project delay. The language is laced with metaphors – “We’re hitting a wall,” “It feels like sailing against the wind.” NLU, imbued with the insights from “Metaphors We Live By,” decodes these phrases to tap into the underlying emotions unveiling a narrative of anger and anticipation.


Consider a feedback session where phrases like “You shine bright in challenges” or “Your calm is the anchor in our storm” emerge. Each metaphor is a coded message, a subtle indicator of the employee’s resilience or emotional stability, essential components of human mental attitudes.


In team communication, especially in collaborative documents or group chats, metaphors again become instrumental. “We’re all in the same boat,” “Every cog in the machine matters” - these phrases, while common, are potent. They indicate a shared sense of purpose, cohesion, and mutual respect, essential ingredients for teamwork and collaboration.


The HR Alchemy


In HR, every email, chat, memo, or feedback is not just a document but a layered narrative. With a system embedded with metaphor reading capabilities, for instance the insights from "Metaphors We Live By," HR professionals can decode the metaphoric language to unveil the intricate patterns of emotions, mental traits, and teamwork intents from a vast amount of text flows. It’s akin to having a compass in the enigmatic world of human cognition and emotion.


When equipped with NLU, this process transcends human limitations in dealing with large amount of data and processing, offering data-driven, nuanced insights. Every piece of communication transforms into a data point, contributing to a nuanced, holistic understanding of the leaders and employee’s emotional landscape, cognitive structure, and collaborative intent.


Unleashing Potential


In conclusion, as we tread the intricate pathways of human interaction within business ecosystems, especially HR, the amalgamation of the profound insights from "Metaphors We Live By," the technological prowess of NLU, and the contextual, nuanced understanding of human communication becomes our North Star. It illuminates the path to not just comprehending but also nurturing the complex, enigmatic, and potent human capital, turning metaphors and words into a wellspring of ideas and action. In this intricate dance of human and technological synergy, every step, every word, and every metaphor becomes a leap towards an enlightened, empathetic, and efficient business world.


In the hands of HR professionals, equipped with the wisdom of psycholinguistics and the precision of NLU, every piece of communication is not just heard or read but understood, valued, and acted upon, turning the daily routines and documents into instruments of profound organizational transformation.


Ethical Disclosure


This content emphasizes the responsible and ethical use of technology. While technological advancements offer remarkable benefits, it is essential to approach them with a conscientious mindset. We advocate for the utilization of technology in ways that respect individual rights, privacy, and societal values. Readers are urged to consider the broader implications and ethical dimensions of their tech-related decisions. We shall not be held liable for any misuse or unintended consequences stemming from the information provided. Always prioritize integrity, transparency, and the greater good when integrating new technological solutions or practices.


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Content Curation: Adelino Gala at The AI Academy


Adelino Gala specializes in digital journalism, cognitive science and natural language processing, with a PhD and Master's in Technologies of Intelligence and Digital Design from the Pontifical Catholic University of São Paulo. Experienced in new technologies of communication through post-doctoral work at the University of Aveiro and various projects such as European PAgES. Bachelor's degree in Business Administration. Has also imparted knowledge as a guest professor at esteemed institutes in São Paulo and University of Aveiro. With a publication portfolio spanning journals and conferences, the author is a confluence of academia, research, and practical industry insights.

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